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Co-Founders

Carlos Ponce

Manny Ruiz

Angela Sustaita-Ruiz

Alex Hernandez

QUICK STORIES, EPIC DRAMAS

NEW EPISODES EVERY WEEK!

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Minivela

Co-headquartered in Los Angeles and Miami, A Minivela Production, LLC is a Latino-owned company producing advertiser-supported digital shorts for U.S. Hispanics and global audiences. Its content is available on YouTube at MinivelaTV and across every social media platform.

Minivela is a joint venture between actor Carlos Ponce, Brilla Media, and Numatec, and features strategic exclusive production partnerships with Chicano Hollywood, in the West Coast, and Haydita Veloz.

Inspired by telenovelas, the TikTok-speed Minivelas primarily targets Latinos 18-34 with content verticals that feature romantic comedies, original series, strange happenings, the supernatural, and even La Mala Suegra (The evil mother-in-law).

The advertiser-supported Minivelas, ranging from 10 to 90 minutes

Are developed in collaboration with filmmakers and influencers

Featuring content in English, Spanish, or a bilingual mix based on the organic needs of the stories.

The family-friendly digital films are accessible free on Minivela’s YouTube hub, and social media channels, as well as thru adtech conglomerate, Numatec’s distribution partnerships. Combined with Brilla Media’s Nuestro Media network, brand sponsors are able to secure audiences effectively across digital, CTV, and other platforms.