CREATOR-POWERED MICRODRAMAS THAT DRIVE BRAND GROWTH
- Creator of the First Retailer Media Microdrama with Albertsons & Procter & Gamble
- First Microdrama Company Focused on the U.S. Hispanic Market
- Creator-Powered Distribution Across Multiple Platforms
Minivela develops creator-powered entertainment ecosystems that help brands, retailers, and media companies drive awareness, engagement, and commerce with Latino audiences across the U.S. and Latin America.
Innovative Brands, Studios & Agencies Who Work With Us
Rico’s Tacos
The First Retail Media Microdrama Series — a 20-episode branded sitcom created in partnership with Albertsons and Procter & Gamble.
What We Produced
- End-to-end Concept Development, Production, and Distribution
- 20 original episodes syndicated across multiple Albertsons banners
- Hundreds of creative assets developed to support the series across channels and various touchpoints
- Seamless integration of 14 Albertsons banners and 4 Procter & Gamble brands within the storyline
- Full management of paid media and organic campaign execution
- Extended audience reach through integrated distribution across in-store experiences, mobile apps, fuel stations, social platforms, and retail media networks
WHY MINIVELA EXISTS
Entertainment
Is Evolving.
We connect the power of stories with the scale of ecosystems to create value for everyone.
BRANDS
CREATORS
STORIES
AUDIENCES
COMMERCE
ONE ECOSYSTEM. INFINITE POSSIBILITIES.
THE MINIVELA ECOSYSTEM
BRAND ENTERTAINMENT
Stories People Choose to Watch.
We create custom entertainment that integrates brands authentically with stories audiences love.
ORIGINAL FRANCHISES
Create. Own. Scale.
We develop and produce bilingual, English, and Spanish franchises built for U.S. Latinos, and Latin America.
MEDIA PARTNERSHIPS
Develop. Produce. Distribute.
We partner with studios, streamers, publishers, and retail media networks to launch, and scale micro format entertainment.