Press
Minivela is a recognized voice at the intersection of entertainment, culture, and innovation. Our company and leadership team are frequently featured in trade and consumer media, offering perspective on microdramas, creator-powered storytelling, multicultural marketing, and the trends shaping audiences across the U.S. and Latin America.
Wall Street Journal – June 17, 2026
Procter & Gamble Scripted Dramas Are Coming to a Supermarket Near You
Albertsons collaborated with the packaged-goods giant to produce ‘Rico’s Tacos,’ a short-form series designed to help move products
Albertsons Companies - June 17, 2026
Albertsons Media Collective Unveils Industry-First Branded Entertainment Model, Co-Developed with Procter & Gamble
Albertsons Media Collective expands its retail media platform to include episodic, scripted branded entertainment built on Albertsons Companies’ shopper insights, co-developed with Procter & Gamble; the Minivela drama Rico’s Tacos launches June 23
C21Media – April 8, 2026
Great American Media links with Minivela on Hispanic microdrama platform
US cablenet operator Great American Media (GAM) is getting into the microdrama game in partnership with Minivela, a vertical shorts platform created for US Hispanic and Latin American audiences.
YahooFinance – Feb. 13, 2026
Minivela Entertainment News: Wuthering Heights Comes to Theaters This Weekend and Gave Birth to the Telenovela
What if the perfect date-night movie arriving in theaters this weekend is also the unlikely origin story of one of the most Latino things on television?
PRODU – Nov. 7, 2025
Minivela CEO Manny Ruiz: “Prioritizing Cultural Authenticity and IP Ownership for U.S. Hispanic and LATAM Growth”
Manny Ruiz, the newly appointed CEO of Minivela, the first bilingual, Latino-driven vertical storytelling network, today outlined the company’s aggressive strategy
HispanicAd.com – Nov. 6, 2025
Manny Ruiz Named CEO of Minivela
Minivela announced that Brilla Media co-founder and former Hispanicize CEO Manny Ruiz has been appointed Chief Executive Officer.
Noticias Newswire – Oct. 2, 2025
Actor, Producer, and Minivela Co-Founder Carlos Ponce Named Recipient of Pepe Serna Lifetime Achievement Award by The Georgia Latino International Film Festival
Award-winning actor, producer, music artist, entrepreneur, and Minivela co-founder Carlos Ponce will be honored with the Pepe Serna Lifetime Achievement Award at the Georgia Latino International Film Festival
Miami New Times – July 3, 2025
Minivela, Backed by Carlos Ponce, Courts Young Latinos With Short-Form Telenovelas
Collaborators include Brilla Media cofounder Manny Ruiz and popular content creators Haydita Veloz and Alexander “Mr. Red” Arias.
Noticias Newswire - November 18, 2024
Novela and Film Star Carlos Ponce, Brilla Media, Numatec, and Chicano Hollywood Team Up to Launch Minivela: A Bold New Era for American Latino Filmmakers, Creators, and Advertisers
—Co-headquartered in L.A. and Miami, Minivela is already producing ‘Cholita Takes L.A.’ and other digital shorts from both national hubs—
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